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The goal of our survey work is to identify individual perceptions
of the social costs of biotechnology and the factors that influence
those perceptions. The survey objectives supporting this goal are
to:
- Identify the relative importance attached to major domains of
concern that consumers hold with respect to rice and tobacco biotechnologies.
- Assess the degree to which consumers' willingness to forego
stated concerns vary with level of perceived benefits.
- Document whether the benefit levels at which consumers are willing
to forego their concerns vary by personal characteristics.
- Compare the effects of personal - as opposed to social - benefits
on willingness to accept the technologies.
These goals and objectives are intended to fill gaps in knowledge,
and to assist policy makers in understanding the current state of
public knowledge and opinions regarding food and medicines produced
using GMOs.
Click here to read
about our survey design...
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